Buying/Selling Links? Google May ban you from their indexes

This is true, a wake up call for all those who are earning by selling or buying links. This all those participating in Advertising Programs like Text-Link-Ads. This is an effort to stop buying Google Pagerank which is mainly based on incoming external links. The paid links reporting form is directly available in the dashboard of Google Sitemaps

How will Google punish?
A complete exclusion from Google´s SERPs is only one possible consequence of a spam report. Google might also choose to give a site a "yellow card" so that the site can not be found in the index for a short time. However, if a webmaster ignores this signal, then a "red card" with a longer-lasting effect might follow. So it's possible that Google is already aware of an issue and communicating with the webmaster about that issue, or that they have taken action other than a removal on a spam report.

Are you the first to be punished?
You can still send your Application for reconsideration

But you can still sell links by-
  • Adding a rel="nofollow" attribute to the anchor tag
  • Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file

But that purely violates the Terms and Conditions of Advertising Programs like Text-Links-ads and PayPerPost, so some difficult times ahead for those who are participating in such programs.

How can you be "extremely" safe?
Follow all their Webmaster Guidelines.

Remember, some signs were seen on sites like John chow dot com when their homepage was back listed from Google Web Search for some period.


  1. Hopefully you'll allow this comment because I have to be frank with you...and it will only be fair to anyone else who reads your post that is so far off.

    I've been in the search marketing industry for roughly 5 years and I've tried almost every tactic in the book just because you aren't good unless you've learned the hard way. So I would venture to say I'm pretty well educated in this market.

    I've also been to numerous search conferences and listened to discussions by Google and other search leader reps talk about the whole linking thing. The battle they're up against isn't something that is applicable with exclusions or penalties. So your "theory" of being excluded from the index is the craziest thing I've ever read before.

    Let me paint a picture for you in why I think it is ridiculous: You run a site called and you rank #1 for the term "boats". You've done it with nothing as far as paid links that I can see. I run and I'm #2 for the term "boats". I want to knock you out of the top spot so I can rank #1. With your theory, I can go out and spend a few hundred bucks and buy a ton of site wide links pointing to your site, then report you for buying links. Would you pay a few hundred bucks to be #1? I'm sure 99% of the ecommerce world would pay way more than that.

    As far as the sites selling links, most sites that sell links are not that interested in being top spot for anything. It's usually a blog where they either have a following or just yap when they want to. The key is to make money by doing so. Telling someone they may be excluded or penalized is something I would risk to make a few hundred bucks a month. Then move a few years down the road...think of how many sites would be out of the index.

    What the actual google employees, ie Matt Cutts, have said is they will probably excluded any link juice from passing through links on a domain considered to be selling links. They will continue to show in the index, they just will not pass any juice. I think the word that was used was "not trusted".

    And one more thing that came straight from the horses mouth, "You can never be penalized for a link pointing to you". The example given was a porn site that gave the disclaimer page and if you agreed, you went into the porn site, but if you disagreed, you clicked a link to "Leave" and it sent the user to

    If you have any sort of proof of this "yellow" or "red" talk, or anything about exclusion, I would suggest linking to the source.


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  4. Hey,

    Let's hear what's the opinion of a dot com mogul:

    "Buying and selling links will not get a site ban. However, Google may place less trust in it. And then there's always the "Is this a real paid link" question."


  5. I have been buying links for years and so far, I have had no problems.
    Make Money At Home

  6. @ anonmyous
    I don't have any proof of yellow card or red card, but you can find one written by Googlers at

    banning from indexes means your site will have extremely low SERP rating despite having tons of links


    Below the featured sites, ther is alwasy an option to get featured here which mostly links to Text Links package which confirms it is a paid link

    Make Money at home

    Why to take risk
    if you'r banned some day, Don't go hashing then

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